Blog

July 17th, 2014

iPad_July14_AThe way we communicate is forever changing, and with the younger generations now in the workforce, the main form of communication has become online chat or SMS. Because of its popularity, Facebook is one of the main platforms people have come to rely on to message one another, especially on mobile devices like the iPad. In an effort to make messaging easier, Facebook has released a stand-alone messenger app for the iPad.

Facebook Messenger on the iPad

Over the past few months, Facebook has been set on separating the two main functions of their platform - at least for mobile users. What this had led to is two separate Facebook apps, with the main Facebook app being just for social media functions, and a stand-alone app for its popular messenger service.

Up until now, there has been one version of the Facebook Messenger app for iOS, and it was optimized to smaller iPhone screens, meaning if you used it on iPad, it looked a little weird. In early July 2014, Facebook set about fixing this by releasing a new update to the app, which brought full support for the iPad's bigger screen.

When you download this app onto your iPad, you will have the same functionality as the other versions, including the ability to call people, send group chats, share photos, and best of all message people.

Where to get the app

It may seem a bit odd to have a separate app just for messaging on Facebook, but it can be useful for businesses who use this form of communication. Essentially, the app makes it easier to use just the messaging features without having to deal with the full social media aspect of the platform.

If this sounds like a useful app, you can download it from the iTunes Store for free.

Using the app

If you have not used the app before, it may take a bit of time to get used to it and to set it up. When you first download and open the app you should be asked to log in using your Facebook account. You should then see your contacts pop up with recent messages at the top.

Tapping on a chat will open the window with your message history and standard messaging abilities. You can scroll through your different chats on the left and view these by tapping on them.

At the bottom of the main chat history window you should see a number of buttons:

  • Recent - The default view, showing recent chats or messages in chronological order with the newest being at the top.
  • Group - Shows only your Group chats, again with the most recent messages at the top.
  • People - Brings up your contacts so you can start new messages. Simply search for a contact and tap on their name to start chatting.
  • Settings - Opens the Settings panel, allowing you to change various features including the alerts that are shown when you have a new message.
One potentially useful feature the app offers is the ability to call people directly from the chat window. If you open a chat, you should see a phone icon at the top-right of the screen. Tapping this will allow you to call the person you are chatting with, and if they also have the Messenger app installed, the call will be free. If the other person doesn't have the app installed then you will get a message saying that carrier rates may apply.

Looking to learn more about using Facebook on the iPad? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic iPad
July 16th, 2014

Office_July14_AWhen it comes to being a spy, nothing is more important than a good alias. From Archer's Chet Manley to James Bond's James St. John Smythe, no secret agent is ever without one. When it comes to business however, it may seem like an alias is not so important, and at first glance it isn't. That being said, there is a great alias feature available to Outlook.com users that you may be interested to find out about.

Outlook.com's alias management feature

If you are using Outlook.com, chances are high that you aren't a spy or superhero and in need of a top-secret alias. There is a good chance however that you may have need for more than one email address.

Maybe you attend a lot of conferences or events and would like a way to keep your main email inbox from being flooded with the usual "nice to meet you" emails and follow ups; or perhaps you are launching a new product associated with your name and would like a way to easily track communication directly related to this one product.

If this sounds like your situation then Outlook.com has a great feature that allows you to create up to 10 new email addresses, or aliases, and manage them from your main account's inbox. The main idea of an alias email is that you get a different email address that is tied to your main account. Your aliases share the same contacts, calendar and even account settings with your primary account.

What's more is you can actually sign into your account using any alias, because the same password is used for every address you create. When sending an email, you also get to pick which alias the message will come from, which is undoubtedly a really useful feature.

How to create an Outlook.com alias

To create an alias email address:
  1. Log into Outlook.com with the account you would like to set as your main or primary account.
  2. Press the Settings icon which is the cog located at the top-right of the screen.
  3. Select Options followed by Create an Outlook.com alias in the window that opens.
  4. Type in the email address that you want.
  5. Click Create an alias.
  6. Untick the box in the pop-up. If you don't, the alias you set up will be set as the primary email address.
  7. Click Done.
When you are sending an email, you should now be able to click your name at the top of the email window which will drop down a menu with your aliases. Click on the alias you would like to send the email from, and you should see the name change. Any responses to that message will be made to the alias email address as well.

If you are looking to learn more about Outlook.com or any other Office program contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 15th, 2014

Office365_July14_AEver wonder how we managed without email? Having been a vital part of businesses for over a decade, email not only simplifies communication processes but has evolved into a versatile platform for collaboration too. One such service is the Outlook Web App for Office 365, which has just made document collaboration easier through its added features, ensuring your daily email routine is a little less painful. With that in mind, let’s take a look at what it has to offer and how it can help with collaboration.

Side-by-side view of documents and email

When your colleague sends you a document to review, you’ll see the document attached in an email in your Inbox. When you open the attachment, you can now see the contents of that document within the email itself. No more flipping back and forth between windows to get the information you need.

Files supported for viewing in this new feature include Microsoft Word, Excel, PowerPoint files, most types of image files and PDF files. You can perform all of the standard messaging actions right from within this unified view making it easy to review information in the email alongside the attachment itself.

Easy document editing and reply

What do you do when you want to edit the attachment in your email? You download the attachment, make your changes, re-attach the file and send your reply. Now you can say goodbye to all that hassle. With the new side-by-side view, all you have to do is simply click Edit a Copy right above the attachment and message.

When you do this, a draft reply-all message is created for you to store this new edited version of the attachment. Then, a new editable copy of the attachment you received is created and renamed with your name at the end of the filename. This way you can differentiate the new copy of the file from the original one. The new copy of the attachment is live, meaning any changes made are automatically saved. Once you're done editing, simply type a response in the email and click Send. Types of files supported for editing include Word, Excel and PowerPoint files created in Microsoft Office 2007 and above.

Additional enhancements

In addition to the side-by-side view and edit-and-reply enhancements, the attachment user interface has also been updated. Now when you attach files, the overview is bigger and better looking. You can also now download multiple attachments at once in the form of a single zip file, making life a tad easier.

While Outlook Web App's added features might not be a total game changer, you can be sure that the next time you’re looking to collaborate, you’re able to do so faster and easier. Want to learn more about Office 365 and its apps? Contact us today.

Published with permission from TechAdvisory.org. Source.

July 15th, 2014

GoogleApps_July14_AIn late June, Google announced a number of new products and features at their annual I/O conference. While many of the announcements at I/O centered around mobile products, new features for Drive were also talked about. Some of the most useful being new advanced editing features for productivity apps like Docs, Sheets, and Slides. Here is an overview of these new editing features.

A big leap forward in editing

Before the introduction of Drive's new document editing features users simply edited on the same document. Changes they made were automatically made to the document regardless of whether the main author wanted them or not. For the majority of users, this works fine, but it did kind of feel like the apps were missing more advanced editing features like those found in other productivity programs.

Also, while the collaboration aspect of Drive's apps is second to none, there are times when an editor or document owner would prefer to limit the power collaborators have in terms of editing and controlling the overall quality of the file. To make things easier, Google has introduced new editing features to the Docs, Sheets, and Slides apps.

Now, when you open a new file you should see a pencil icon in the toolbar at the top-right, this is the new editing function. Clicking on it will bring down a menu with three options:

  • Editing - Allows you to edit a document with changes being made directly in the document.
  • Suggesting - Allows you to make suggested edits that the document owner can approve or deny.
  • Viewing - Allows you to view the document as it will look when printed or finalized.
While Editing and Viewing are both useful, it's the Suggesting - or Suggested Edits as the feature is also called - that could prove the most valuable to writers and teams who collaborate on the same file.

Utilizing Suggested Edits

If you are managing a Doc, Sheet, or Slide and want to ensure that all collaborators are working together towards the same idea, without stepping on each other's toes, try using this feature. You can turn it on by:
  1. Pressing the pencil icon located above the document field, to the right of the page.
  2. Selecting Suggesting.
  3. Making edits.
You will know Suggested Edits is on when the pencil icon changes to lines with an eye, and a different color.

When you enable, this feature, you can make edits in the doc, which will show up on the screen as comments. The changes will appear to other users in different colors and as comments on the side. If you agree with the changes, you can press the checkmark to implement these on the final version of the file, or you can press X to delete the suggested changes.

You can also see the final version before you accept changes, by clicking the pencil or Suggested Edits icon at the top and select Final from the drop-down menu. This will show the document with all of the Suggested Edits implemented. Going back to the Suggested Edits will allow you to approve or reject them again.

Looking to learn more about using Google Drive and the included apps? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 10th, 2014

Security_July07_ABYOD, or Bring Your Own Device, is one of the most common business trends of the past couple of years. To many, the idea of bringing their own phone, tablet, laptop, or even computer to the office is ideal because it is a system they are undoubtedly familiar with. They may also view personal devices as better than the office models. Even if you don't allow your employees to bring their own devices to work, there is a good chance they do anyways. However, this could pose a security risk that needs to be dealt with.

What should I do about BYOD?

The first reaction of many office managers and business owners, worried about security threats that could stem from BYOD, is to impose an outright ban of devices. While telling your staff they are not to use their devices for work may seem like a quick and easy solution, you can be 100% sure that there will be employees who ignore this policy and use their personal devices for work regardless.

This could put your business at a higher security risk if the rule is ignored, especially if you don't implement any security measures to protect your networks and data. In order to minimize the potential threats BYOD can expose your business to, we suggest you do the following:

1. Consider embracing BYOD

Instead of simply banning personal devices in the workplace take a step back and look to see if there are any benefits BYOD can offer. For example, if you operate on razor thin margins and have not replaced hardware in years, there is a good chance your employees will have better systems at hand. This could help you reduce your overall tech costs.

The same goes for phones for your employees. Why not offer to pay for the plan and allow employees to use their own devices? Of course, you are going to want to implement security measures and usage rules, but if this is easily achieved then it may help reduce your overall operating costs. Before you do implement a system like this however, we strongly recommend you read the rest of this article and follow the steps below.

2. Set up separate networks for employee devices

Oftentimes, the main reason employees bring their devices to the office and use them for work purposes, especially when it comes to mobile phones, is because they can happily connect to Wi-Fi for free without using their data plans throughout the day.

Chances are high that because they use the work Wi-Fi on their device for non-work tasks, they simply keep using the device when they are doing work related activities. This could pose a security risk, especially if you run business-critical operations on the same network. You could nip this potential problem in the bud and simply install another Wi-Fi network for mobile devices and non-critical business processes.

It is usually quite affordable to simply purchase another line and the networking equipment to support this, not to mention the fact that it will keep business-critical processes secure from errant malware. As an added bonus, you will likely see increased productivity because the bandwidth demand will be limited, so important data will move quicker.

3. Educate your staff about security

In our experience, the vast majority of BYOD related security risks are exposed by mistake. An employee may have a virus on a personal phone and be unaware of it. When they connect to the network it can then be unintentionally spread to other computers resulting in a potentially massive security breach.

One of the simplest ways to prevent this is to educate your employees about proper mobile safety. This includes how to spot apps that could contain malware, sharing security threat updates, and teaching your employees how to secure their devices. You really need to stress just how important security is to them.

On top of this, contact an IT expert like us for a recommended anti-virus and spyware scanner for mobile devices that users can easily install. Encourage employees to not just install this but to keep it up to date too. Many of these mobile specific scanners are free and just as powerful as desktop versions.

4. Work with an IT partner to establish a solution that works for you

Beyond education and simple network establishment, it is a great idea to work with an IT partner like us. As experts, we keep tabs on the trends and solutions related to BYOD and will work with you to establish a program that works for your company.

It may be that you don't actually need to integrate BYOD but to update hardware or software to newer versions instead. It could be that there is a simple solution to employees feeling frustrated with slow performance of existing systems at work.

If you do implement BYOD, we can help establish security measures and policies that will ensure your networks and employee devices are secure. The best advice we can give however, is to do this before you start allowing BYOD, as it can be far more challenging to implement and enforce changes when employees are already using their devices at work.

Looking to learn more? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
July 9th, 2014

OSX_July07_AWhen it comes to new technology, there is always concern when integrating it into existing business systems. This is especially true for cloud storage, where one of the most common concerns is over the security of the data being stored. One of the best ways to ensure the security of a cloud storage system is to employ two-factor authentication. In an effort to make their cloud storage service more secure, Apple has recently introduced two-step authentication for iCloud.

What exactly is two-step authentication?

Two-factor or two-step authentication as Apple calls it, is a security method whereby you need to supply two different pieces of information in order to access your account. For the majority of systems this means your password and another piece of identification or a code that has been sent to say a mobile phone or generated by a key fob.

The reason two-step authentication has become so popular, and is being implemented in numerous systems, is that it is more secure than just using your password to access your account. Because the majority of platforms choose to use your mobile phone to generate the second code - usually through an SMS - there is a good chance that other people will not be able to access your account.

In the specific case of iCloud, you will need to enter this code when accessing iCloud or iCloud Web apps like Calendar, Contacts, Mail or Notes. When you try to access an app on a new system you will need to enter your password and a four digit code sent to your mobile phone over SMS.

How to set up two-step authentication for iCloud

If you use iCloud or iCloud's Web apps you can enable two-step authentication by following these steps:
  1. Going to the iCloud website and logging in using the username and password you would like to enable the extra authentication for.
  2. Clicking on your account name, which is located at the top-right of the page, and selecting Account Settings.
  3. Clicking on your Apple ID followed by Manage your Apple ID in the new page that opens.
  4. Signing in with your Apple ID again and clicking on Password and Security.
  5. Entering the answer to two of your security questions and then selecting Continue.
  6. Reading the information about two-step authentication on the three following screens and clicking Get started.
  7. Setting a phone number in the following screen. Be sure to use a number tied to a phone that can accept SMS or text messages.
  8. Entering the code that was sent to the phone number you set in the previous step.
  9. Selecting your phone from the list of devices and clicking Verify.
  10. Entering the code that is sent to the device you just selected and clicking Continue.
  11. Printing or copying the verification key in the window that pops up. You will need to keep this in order to access your account if you switch phone numbers.
  12. Re-entering the verification key and clicking Enable two-step verification.
  13. Checking the box to show that you acknowledge the two-step verification and understand what it means.
  14. Clicking Done.
The next time you try to log into iCloud, you should be asked to enter the two-step verification code that will be sent to the mobile device you established in the steps above. It's true that this is a bit of a hassle to set up, but it really does enhance the security of your account and should be enabled, especially if you have connected a credit card or uploaded sensitive information to your account.

If you are looking to learn more about enhancing the security of your Mac laptop or desktop, contact us today to see how our systems can help.

Published with permission from TechAdvisory.org. Source.

Topic Apple Mac OS
July 8th, 2014

GoogleApps_July07_AIt has become somewhat of a tradition for the big tech companies to hold an annual conference where they talk about trends and products the company is working on. For Google, this is I/O, which is held annually at the end of May or June. This year, it was held on June 25 and 26, and as usual, Google has some big announcements that business owners will be interested to know about.

During I/O, Google announced a ton of new products and features, while also holding seminars and sessions all related to developing programs and solutions using Google's various programs and devices. The most popular event however is the keynote, where the company provides a high-level glance at the most exciting developments to come in the next year or so. Here is a brief overview of the five most business-relevant announcements.

Android L

Overall, Android has grown immensely over the past five or so years. It's now the world's most popular mobile operating system and there are a wide range of businesses using Android devices. On an almost yearly basis, Google has announced a new version of Android, but over the past few years there hasn't really been a major overhaul to the system. Google aims to change that this year with Android L.

The next version of Android will feature a redesigned User Interface that is not only more modern but also smarter and more colorful. Using a new layout system, called material design, Android L aims to provide a consistent look across all apps and devices. For example, the Gmail app will look the same on a tablet as it does on your phone.

Aside from a new look and interface, there are also a number of features introduced with Android L, including:

  • A new way to display notifications - These will also be displayed on your locked screen.
  • Increased dependence between apps - Google is aiming to make it so that apps work better together. The example showcased at the conference displayed a Google search for a restaurant using Chrome, and a search result allowing you to book a table directly from another app, without having to close Chrome and open the table booking app.
  • Faster operation - Google has developed a new way to put the OS together, which will allow apps to run faster, smoother, and more efficiently on the same hardware.
  • Better battery life - A new mobile project Google is working on, called project Volta, will allow app developers to track and easily see where their app is using increased battery power. This can then be investigated and changes implemented wherever possible to limit this energy drain. This will help ensure better battery life overall. There will also be a new power saving mode, allowing users to lengthen battery life by up to 90 minutes when their device's battery is low.
There are also likely to be a slew of new and improved features introduced when Android L is released which, according to Google, should be sometime in the fall - likely late September or October.

Android Wear

The company noted that they were going to get into the smartwatch game earlier this year, and at I/O they introduced a number of new smartwatches and an Android Wear app you install on your phone that gives these watches functionality. Think of these watches as an extension of your phone; showing relevant information and notifications. In other words, they are really kind of like Google Now on your wrist.

In the demo we saw, your watch will show upcoming events and information related to your location. So, for example, if you have a flight in three hours, you will be able to access your flight information, boarding pass, and even receive updates about the status on your watch, without having to look at your phone.

It can also function as your notification center. You can set your phone to buzz when you receive a new email and read it without looking at your phone. You can even interact with it using your voice. For example, you can dictate emails or even Internet searches.

There are currently two watches available to order, with a third coming later this summer. Because these devices are new, it's not easy to tell whether they will be useful for all business users. However, if you spend a lot of time on the road or out of the office, this could prove to be a good way of keeping track of your day and important notifications.

Android Auto

Governments around the world are increasingly implementing tough laws regarding the use of mobile phones whilst driving. While safety is paramount, the restrictions can be tough for those who spend a lot of time traveling with work.

In an effort to make things safer, Google has introduced Android Auto. This system is designed to be integrated into new cars and connect to your phone. With Android Auto you will be able to access your phone's music, notifications, contacts, and messages while on the road. The idea is that these will show up on your car's navigation screen and can be interacted with via steering wheel controls or your voice.

In the demo shown at I/O, the driver received a text message which was read to him aloud, and he then responded using his voice. He was also able to set reminders, play music and find directions - all without picking up his phone.

Generally speaking, when this system starts to show up in cars later this year, it should allow you to interact with your phone while still focusing on driving and not breaking any distracted driving laws of course.

New features for Drive

I/O wasn't all about Android however, Google also talked about a slew of new features and an overhaul to their popular cloud storage and collaboration platform, Google Drive. In the new version, the overall platform is quicker. You will be able to see file information at the click of a button, and open new files by double clicking on them. You can also select multiple files, just as you do on your computer, and easily add these to one folder or action the files as a group.

Possibly the biggest, and most useful, feature in the new version of Drive. This version will bring enhanced editing options, which are available in the three main collaboration apps - Slides, Sheets and Docs. In the new version, you should see a pencil icon in the menu bar above the document. Click on this to access the new editing options. For example, Suggesting will allow you to edit the doc, but instead of the edits being made, they will show up as comments that need to be approved to implement the suggested change.

With the update, a common issue with Drive was also fixed: The ability to add and edit Microsoft Office documents. Now, Google says, you will be able to add Office files and edit them directly from Drive, without having to convert them to their Google equivalent. These features should be available now in Google Drive, or will be within the next month or two, so be on the lookout.

A premium option for Google Apps

Finally, at the I/O keynote, Google talked about a new version of Google Apps they like to call Google Drive for Work. This package, aimed at getting businesses to move over to the paid version of Google Apps, is a premium version of the basic version of Google Apps.

For USD 10 a month, users get unlimited cloud storage, enhanced audit reporting and security controls. For companies with less than five users however, the storage amount is set to 1TB per user. If your business is seeing an increase in the amount of data you need to store, this new premium account could be right up your alley.

Looking to learn more about the products and updates announced by Google? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 3rd, 2014

AndroidPhone_June30_AGoogle Docs is becoming an increasingly popular tool for many business users, especially due to the fact that the solution offers a powerful suite of productivity apps like Docs and Slides. Earlier this year, these apps went mobile, with Google releasing standalone mobile versions of Docs and Sheets. The popular presentation creation app Slides was missing however, with Google explaining that it would be released 'later'. Well, Google has delivered on their promise and released a Google Slides app for Android devices.

What exactly is the Google Slides app? I thought it was part of Google Drive...

As many who use Google Apps know, productivity apps like Slides, Docs, and Sheets are part of Google's cloud storage app - Drive. If you have used the Drive app on your phone or tablet, you likely also know that you can create, edit, and share documents via this app.

This development is an effort to extend the capabilities of Drive, while simultaneously making it easier for users to access their individual files. For example, if you are a heavy user of Slides it can be a little annoying and time consuming to open the Drive app, search for the file you want, open it, and start editing. Now, if you have the app installed you can open it for immediate access to your related files, in this case Slides.

The key here is to think of the Slides app as a branch of the Google Drive App, as all of your files are still linked to Drive. Create a presentation using the Slides app and it will show up automatically on Google Drive as well as in the app. This app has all the same features as the Drive version, it is just that the app has been specifically written for mobile devices and designed for ease of use.

What can I do with this app?

As we stated above, the main focus of the Slides app is to allow you to create and edit presentations from your Android device. As such, there are a number of useful features:
  • The ability to create and edit presentations offline. As long as you have accessed a Slides presentation while online, it will be made available for you to open and edit offline as well. You can also save individual presentations to your device's hard drive and have the file updated when the presentation is.
  • Advanced sharing features. You are able to share your presentation from a mobile device and have users on their devices or computers collaborate on the same file.
  • Automatic saving of presentations created and edited on the Web. As long as you have an Internet connection, changes made to files via the app will be synced with Google Drive and reflect on all versions of the presentation. If you are offline, the changes will sync when you are next online.
  • The ability to open, edit, and save Microsoft PowerPoint presentations directly from the app. This is a big feature, largely due to the fact that many businesses use PowerPoint instead of Slides. What this means for you is that you can view these files without PowerPoint installed on your device.
  • Full editing capabilities. You are able to create slides, add text, edit slide order and the overall format of your text and slides.
  • Present directly from your device. You can run presentations on your device or connect to a projector using adapters that can usually be purchased for your device.

Where can I find the Slides app?

This app is available now on Google Play. To install it you can:
  1. Open the Google Play app on your device.
  2. Press the magnifying glass and type in Google Slides.
  3. Tap on the app and select Install.
  4. Open the app when it has been installed.
When you open the app, you should see all of your slides related to your Google account pop up in the app.

If you are looking to learn more about Google's apps on your Android device contact us today to see how we can help ensure that you get the apps your business needs most.

Published with permission from TechAdvisory.org. Source.

July 2nd, 2014

Windows_June30_AMicrosoft's operating systems (OS) have seen additions of several highly useful features throughout the evolution cycle of the OS. The hibernation feature, first introduced with Windows XP, is a solid example of one of the most useful power features. Ironically, with Windows 8 the hibernation feature is not readily visible but it is still a part of the OS. So, let's take a look at how to enable hibernation on Windows 8 and consider how useful this feature can be for your business.

What is Hibernation mode?

Hibernation allows you to power down your computer while retaining its current operating state e.g., leaving programs open. In other words, with hibernation, your computer saves the contents of its Random Access Memory (RAM) to your hard disk or other non-volatile storage, so that when you want to resume your work you can start where you last left off. Available on every Windows OS, hibernation can usually be set in your power settings manually or even automatically so that it activates when your laptop's battery is low.

How to enable hibernation on your laptop or computer running Windows 8:

  1. In your system tray, click the battery icon and select More power options from the panel that pops up.
  2. In the Power Options window, select either Choose what closing lid does or Choose what the power button does from the left panel.
  3. In the power options window, click on the blue text that says Change settings that are currently unavailable.
  4. At the bottom of the window, a new set of options will become available. Check the box next to Hibernate and click Save changes. Voila, the hibernate feature will now show up in the power options window that is displayed when you press the power button on your computer or laptop.
This feature allows you to resume work from where you left off within seconds, since you don’t have to boot up your computer nor re-open programs you were using. Not only that, but hibernation saves more battery power than sleep mode and uses no power while hibernated, a feature most laptops can really benefit from.

Hibernation is also useful if hardware maintenance has to be performed which requires powering down the hardware. For servers which need to be started up as quickly as possible after maintenance, hibernating and getting going again can be much quicker than shutting down and restarting the server applications.

Despite the benefits of hibernation, it is important to note that your computer does need to be shut down every once in a while to avoid performance degradation. Moreover, you should avoid hibernating your computer when you know you won’t be using it for a long period of time.

Hibernation mode can help boost productivity, decrease boot-up time, as well as help save your computer’s battery time. Interested in learning more about Windows 8/8.1 and its features? Contact us today for a chat.

Published with permission from TechAdvisory.org. Source.

July 2nd, 2014

SocialMedia_June30_ALinkedIn, while lacking some of the clout of Facebook, is still one of the most powerful social networks for business owners and managers who want to connect with their peers. Like many other networks however, in order to be noticed you should not only simply have a profile, but create one that is strong. The question many ask is: How exactly do you go about achieving this?

In this article we will go over eight important steps you need to take in order to build the perfect LinkedIn profile. In fact, we came across a great infographic on Link Humans that could be a big help when following these steps. We strongly suggest you take a look at this when building your profile.

Step 1: Establish your profile

While you don't have to join LinkedIn, it is a good idea if you are looking to connect with other business owners and colleagues through a more professional, business style networking oriented social network. If you do want to connect at this level, the absolute first thing you need to do is to create a profile. This can be done by:
  1. Going to LinkedIn's website (linkedin.com).
  2. Clicking on Join Today.
  3. Entering the relevant information on the following page. We recommend using the name the majority of your customers and clients know you by and your work email address. Personal email addresses are fine if you don't want to fully represent your company.
  4. Selecting Join LinkedIn.
If you use your Facebook account for business, you can also sign up using your Facebook account. Just follow steps 1. and 2. above and click Sign Up with Facebook. You will be asked to log into your account (if don't already have Facebook open in another tab on your browser) then approve the account access rights. Once you've done this you should see your basic profile pop up.

Step 2: Select an appropriate picture

LinkedIn is a work-related network, and to that end you will need to present the right corporate image; this means uploading a professional profile photo. This image should clearly show your face and be cropped to show mainly your head and upper body. The background should be clear or unobtrusive, allowing you to be the main focus.

If you don't have any professional head shots, it might be a good idea to get some taken. Most photographers can snap a few for you, and will be able to provide you with information about how to pose and dress for the shots.

You can add an image to your profile by:

  1. Logging into your profile.
  2. Hovering over Profile which is located in the menu bar at the top of the screen.
  3. Clicking on Edit Profile followed by the camera icon at the top of your profile.
  4. Pressing Change photo and then selecting the image you would like to use as your profile picture from a file on your hard drive.
  5. Ticking Save to set your picture.
The reason a good picture is more important than on other networks is because it has been proven that profiles with professional looking pictures are easier to find and also enhance the potential that other members will want to connect or even recognize you.

Step 3: Fill in your basic information

Once you have a great picture set on your profile go back to the editing screen and add your basic information. This includes your name, role, location, and company. Also, click on the Edit Contact Info tab to the right-hand side of your basic information section. Add as much contact info as you feel comfortable with; we recommend your email address and company website at the very least.

Step 4: Determine who your main audience will be

Before you begin to fill in your profile, you should take time to determine what the purpose of this profile will be. Will it be used to find new colleagues? Or will it be used to connect and communicate with your colleagues? Or, will it used to find prospective clients? Each reason will determine what information you should include in your profile along with the relevant keywords.

For example, if you would like to find new employees you can tailor your profile to show what you do in your job and what makes it so great. You can then also come up with more relevant keywords to use in your content. For example, using the words 'career' and 'job' and including in your summary information about who you are looking for will definitely attract prospective hires. However, this profile likely won't attract colleagues or clients.

Don't feel that you have to limit yourself to one set function however. For example, there are many crossover terms that both clients and prospective employees will search for. So, if you want to use your LinkedIn profile for more than one reason, take some extra time and try to figure out which keywords and ideas you think will work well. The great thing about LinkedIn is that you can always edit everything at any time. So, if you want to switch your audience, you can easily do so by simply editing parts of your profile and changing keywords.

Step 5: Write a solid summary

The summary of your LinkedIn profile is a place where you highlight who you are. Take time to craft this so that you can showcase what you do and your main strengths. Be sure to use relevant industry and position specific keywords and terminology that you believe your audience will be searching for, as this language will make your profile easier to find in searches.

The key here is to write a summary that not only explains what you do and your experience, but showcases who you are. Use active language like 'I', 'my', and 'me', and be sure to include a way for people who don't have a LinkedIn profile to contact you - usually an email, link to your website or a phone number.

Step 6: Add your past and present positions

Once your summary is finished, you should move onto your current and past positions. This section should reflect your resume and highlight the experience you are talking about in your summary. It would be helpful to try and work in some of the keywords you used in the summary or identified earlier in order to really make your experience really stand out.

Chances are you aren't looking for work, so you can deviate a little from your resume here, and highlight what you do best, or how you can help your audience best. Feel free to leave out points that may not be 100% relevant or interesting e.g., how many people you manage, sales goals, etc.

Step 7: Start connecting

Once your profile is mostly complete with experience and a summary, you can start looking for people to connect with. Start by searching for people that you know or work with on a regular basis and inviting them to connect.

Next, join a few groups that are related to your position and industry. These can be found by hovering your mouse over Interests which is located in the menu bar near the top of the window. Select Groups from the menu that drops down and then select Find a group from the right-hand side of the page that opens. Some groups are private and will require you to ask to join them, but don't be afraid of sending in your request.

Once you have joined some groups and started to make connections be sure to be active on the network. It will help to join in on conversations held in your groups and post content on a regular basis. And, if you meet new clients or people don't be afraid of looking them up on LinkedIn and asking to connect with them!

Step 8: Work on your awards and recommendations

Finally, start recommending people that you know. You can do this by going to a colleague's profile and scrolling down to their Skills and Endorsements section. Find skills that you know they possess and press the + Endorse button beside the skill. Most people will also do this for you as well.

If you have won awards in the past, be sure to include these as well, especially if they are relevant to your intended audience. Just be sure to pick the awards that really highlight your skills, as an Employee of the Month award may not be the most relevant.

From here it's really just a matter of tinkering with your profile on a regular basis. Be sure to be active and ensure that your profile really reflects who you are. Doing this will create a stand-up profile you can be proud of.

Looking to learn more about LinkedIn and how to use it for your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media